Заметки по “How Google Works” Эрика Шмидта

В целом, Эрик Шмидт в “How Google Works“, конечно, в основном поет дифирамбы тому, как все устроено в Google. ? нужно принимать с долей скепсиса применимость всего этого в компаниях с другой моделью и другой историей.  Но я выписал довольно много интересных мыслей на самые разные темы: от принятия решений до корпоративной культуры, поиска сотрудников, инноваций, стратегии, карьеры, менеджмента и эффективного подхода к почте.

On smart creatives:

“And who, exactly, is this smart creative? A smart creative has deep technical knowledge in how to use the tools of her trade and plenty of hands-on experience. In our industry, that means she is most likely a computer scientist, or at least understands the tenets and structure of the systems behind the magic you see on your screens every day. But in other industries she may be a doctor, designer, scientist, filmmaker, engineer, chef, or mathematician. She is an expert in doing. She doesn’t just design concepts, she builds prototypes. She is analytically smart. She is comfortable with data and can use it to make decisions. She also understands its fallacies and is wary of endless analysis. Let data decide, she believes, but don’t let it take over.She is business smart. She sees a direct line from technical expertise to product excellence to business success, and understands the value of all three. She is competitive smart. Her stock-in-trade starts with innovation, but it also includes a lot of work. She is driven to be great, and that doesn’t happen 9-to-5. She is user smart. No matter the industry, she understands her “get it right the next time around. She is self-directed creative. She doesn’t wait to be told what to do and sometimes ignores direction if she doesn’t agree with it. She takes action based on her own initiative, which is considerable.She is open creative. She freely collaborates, and judges ideas and analyses on their merits and not their provenance. If she were into needlepoint, she would sew a pillow that said, “If I give you a penny, then you’re a penny richer and I’m a penny poorer, but if I give you an idea, then you will have a new idea but I’ll have it too.” Then she would figure out a way to make the pillow fly around the room and shoot lasers.She is thorough creative. She is always on and can recite the details, not because she studies and memorizes, but because she knows them. They are her details. She is communicative creative. She is funny and expresses herself with flair and even charisma, either one-to-one or one-to-many.”

HIPPOs:

“Hippopotamuses are among the deadliest animals, faster than you think and capable of crushing (or biting in half) any enemy in their path. Hippos are dangerous in companies too, where they take the form of the Highest-Paid Person’s Opinion. When it comes to the quality of decision-making, pay level is intrinsically irrelevant and experience is valuable only if it is used to frame a winning argument. Unfortunately, in most companies experience is the winning argument. We call these places “tenurocracies,” because power derives from tenure, not merit. It reminds us of our favorite quote from Jim Barksdale, erstwhile CEO of Netscape: “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”When you stop listening to the hippos, you start creating a meritocracy, which our colleague Shona Brown concisely describes as a place where “it is the quality of the idea that matters, not who suggests it.” Sounds easy, but of course it isn’t. Creating a meritocracy requires equal participation by both the hippo, who could rule the day by fiat, and the brave smart creative, who risks getting trampled as she stands up for quality and merit.”

Continue reading

Good vs Bad PM by Ben Horowitz

В свежей книжке Ben Horowitz “The Hard Thing About Hard Things” упоминается написанный им документ “Good Product Manager – Bad Product Manager“. Я решил найти оригинальную версию, которая доступна в свободном доступе на khoslaventures.com. Мой опыт говорит о том, что характеристики и действия хорошего продакт менеджера в технической компании примерно такие же как и у хорошего бренд менеджера в FMCG, а в некоторой степени и такие же как и любого хорошего генерального менеджера.

Самые счастливые страны по последним исследованиям

Существует много подходов к статистическому измерению уровня счастья разных стран или групп людей, и у всех есть свои проблемы, конечно же. Эти два довольно новых исследования довольно интересны:

Если верить последнему опросу Gallup, эти страны самые счастливые:

% Thriving in 3+ Elements of Well-being

  1. Panama 61
  2. Costa Rica 44
  3. Denmark 40
  4. Austria 39
  5. Brazil 39
  6. Uruguay 37
  7. El Salvador 37
  8. Sweden 36
  9. Guatemala 34
  10. Canada 34

А вот еще списки от Беркли профессоров MOOC курса “Science of Happiness” на EdX:

Subjective Happiness

  1. Costa Rica
  2. Croatia
  3. Chile
  4. Malaysia
  5. Colombia

Continue reading

Исследования предубеждений: оценка по внешности

Статья “The Introverted Face” на Quartz обращает внимание на одно из предубеждений, заключающееся в том, что люди судят по внешности такие не коррелирующие показатели как компетентность, экстраверсию и надежность:

 

competence-scale

 

introvert-extrovert-scale

 

trustworthiness-scale

Как может провалиться стартап с 5 миллионами пользователей

Статья для тех, кто считает, что великолепного продукта и большого количества активных пользователей достаточно для успеха компании и что о стратегии монетизации стартапам на раннем этапе можно не задумываться:

This Startup Had Over 5 Million Users And A Great Product. Then It Folded.” на Fast Company:

Consider Springpad, a startup founded in 2008 and once considered an Evernote rival. That wasn’t enough. The company failed to develop a monetization strategy–and despite their best efforts (and rumored acquisitions by Amazon and Google), things just didn’t turn around in time.

“We built a heck of a product. But we didn’t build the business.”

“We ran out of money, that’s basically the end of the story. It was a timing problem.”

Как придумывать идеи стартапов – Paul Graham

Моя скромная попытка резюмировать прекрасное эссе Пола Грэма “How to Get Startup Ideas“, которое стоит прочитать целиком, до одного предложения:

Придумывайте тяжелые скучные идеи, которые станут возможными в будущем, желательно в сферах, которые знаете.

Заметки из What Technology Wants

С интересом прочитал заметки Ben Casnocha по What Technology Wants и выписал некоторые, которые мне самому понравились больше всего.

О зависимости технологий:

Each new invention requires the viability of previous inventions to keep going. There is no communication between machines without extruded copper nerves of electricity. There is no electricity without mining veins of coal or uranium, or damming rivers, or even mining precious metals to make solar panels.

Об эволюции научного метода:

The classic double-blind experiment, for instance, in which neither the subject nor the tester is aware of what treatment is being given, was not invented until the 1950s. The placebo was not used in practice until the 1930s. It is hard to imagine science today without these methods.

Об играх:

The cybernetician Heinz von Foerster called this approach the Ethical Imperative, and he put it this way: “Always act to increase the number of choices.” The way we can use technologies to increase choices for others is by encouraging science, innovation, education, literacies, and pluralism. In my own experience this principle has never failed: In any game, increase your options.

О дискомфорте как форме инвестиций:

As Suketu Mehta, author of Maximum City (about Mumbai), says, “Why would anyone leave a brick house in the village with its two mango trees and its view of small hills in the East to come here?” Then he answers: “So that someday the eldest son can buy two rooms in Mira Road, at the northern edges of the city. And the younger one can move beyond that, to New Jersey. Discomfort is an investment.

О показательном использовании устаревших технологий:

Who would have guessed anyone would burn candles when lightbulbs are so cheap? But burning candles is now a mark of luxuriant uselessness. Some of our hardest-working technology today will achieve beautiful uselessness in the future. Perhaps a hundred years from now people will carry around “phones” simply because they like to carry things, even though they may be connected to the net by something they wear.

Continue reading

Реалистичные ожидания

Этот совет Марка Аврелия показался мне довольно актуальным и в наши времена:

“Begin each day by telling yourself: Today I shall be meeting with interference, ingratitude, insolence, disloyalty, ill will, and selfishness– all of them due to the offender’s ignorance of what is good and evil. That people of a certain type should behave as they do is inevitable. To wish it otherwise were to wish the fig-tree would not yield its juice.”

Как учатся лучшие студенты

Планирую пробовать этот подход активнее на моих МБА классах.

Цитирую ответ Hooman’а на вопрос “How do top students study?” на Quora:

I maintained a 5.0/5.0 GPA in one of my MIT masters and 4.9/5.0 in my other MIT masters until my very last semester when I had to fly to job interviews and couldn’t attend all my classes. I achieved these grades while doing a double research load. That is I worked simultaneously for an MIT professor and two Harvard Medical School professors.

…и его мнение по поводу того, что очень помогло достичь эти впечатляющие результаты:

Write your notes in a way where you can test your retention and understanding. Simply put my notes can be used like flashcards because I write them in a form where I separate a “stimulus” from a “response.” The stimulus are cues or questions (think: front side of flashcard), while the response is the answer to the cue (think: back of flashcard). But the stimuli are to the left of a margin, while the responses are to the right. The key advantage of this is that just by putting a sheet of paper on top of your notes, you can hide the responses, while leaving the stimuli visible. You can have multiple margins and multiple levels of stimuli and response for greater information density. When you get good at this you can write notes in this form in real-time. To get some idea of what I’m talking about google for “Cornell Notetaking method” My notetaking method is a variant of this.